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The Wealth Maze: Secrets for Navigating the Labyrinth of Life

The state of investing today is increasingly impersonal. Decisions are spit out by complex computer algorithms, and the rate of return is the alpha and omega of where people should put their money. For Joe Chornyak and Joe Chornyak Jr., this method isn’t good enough. Their comprehensive financial planning approach unmasks every aspect of an investment, from the individual companies in a mutual fund to the brokers selling them. And ultimately, their decisions are guided by one principle: empathy. They ask themselves, “If we were in our client’s shoes, what would we personally do?”