The Wealth Maze

There are financial plans and then there is financial planning. What’s the difference? For Joe Chornyak and Joe Chornyak Jr., the answer is self-evident. Advisors sell financial plans. They’re formulaic and impersonal. Financial planning, on the other hand, requires forethought, passion, vision, and a commitment to understanding and caring for your clients. 

With The Wealth Maze Joe Chornyak and Joe Chornyak, Jr. aim to move the financial advisory industry away from a sales-first ethic and encourage widespread adoption of a client-centric discipline that puts empathy at the core of their business. 

Open communication, honesty, transparency, and experience are the pillars of client care at Chornyak & Associates, and what’s more, those principles inform their approach to financial planning. Their book outlines the strategies and systems they’ve deployed over the course of 40 years that have made Chornyak & Associates a top financial advisory firm according to Forbes, Barron’s, the Financial Times, and more.